I don’t coach founders in sales.

I sell with them.

A founder-side sales partner for early-stage companies closing complex, high-ACV deals.

I join live calls, qualify real opportunities, navigate buying committees, and help close your next 5–10 deals — fast.

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I’ve spent my career selling complex software — not by accident, but by learning how real buyers make decisions. It requires world-class discovery driven by curiosity, capturing the specific business challenges they are facing, why it matters to their business, what happens if they do not solve those problems.

If you have that context, you can develop a modern and presentable business case to help drive the initiative.

This is not the art or science of sales. Most frameworks are effective. It’s about hard work and requires a sales partner to help drive repeatable outcomes, help founders breath by getting deals in the door, and setting the stage for the next phase of growth.

Over time, founders kept asking for the same thing:

“Can you just get in the deal with me?”

This practice exists to do exactly that without pretending to be a VP, a coach, or a consultant.

Being a former high school teacher - on the ground, in the trenches, making a real impact - I’ve merged that into my sales practices. That includes investing the time and driving lasting outcomes.

It starts with a conversation. If you’re actively selling and want a real partner inside your deals, book time below. Let’s talk!

About me & why I do this

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Most founders don’t need more sales advice. They need momentum.

Early traction stalls when:

  • Deals linger without clear next steps

  • Founders carry every sales conversation themselves

  • Buyers add stakeholders, procurement, or “just one more review”

  • The pipeline looks busy but nothing closes

At this stage, framework doesn’t move deals.

Execution does.

This isn’t fractional leadership. It’s not coaching.

Founders say….

  • I don’t need another “strategy call”

  • I don’t need a CRO consultant who has not closed a deal in years

  • I don’t build decks and disappear

  • I don’t sit on the sidelines reviewing calls

  • I don’t sell confusing sales theory or template

Instead:

  • I join discovery and deal strategy live

  • I help qualify what’s real vs. what’s noise

  • I work directly with you on active opportunities

  • I stay until deals close or we know exactly why they won’t

Ideas on how we would work together

  • Not advisory. Not observational. I step directly into the arena with you.

    • Account-based outreach that opens doors, not just sequences
    • Precision pre-call research that raises qualification rates
    • Join and lead discovery when the stakes are real
    • Identify genuine buying intent early
    • Separate curiosity from commitment
    • Clarify decision process before deals drift
    • Establish a sharp Business Problem Statement buyers align to
    • Control next steps so momentum never relies on hope

  • Winning is rarely accidental. Deals are engineered.

    • Build a business case executives defend internally
    • Develop Mutual Action Plans that create buyer accountability
    • Map stakeholders to reduce political risk
    • Identify champions worth investing in
    • Engage economic buyers intentionally
    • Position against competitors and the dangerous pull of the status quo
    • Design demo and POC strategies that create conviction, not analysis paralysis
    • Control deal tempo from discovery to decision

  • When deals become complex, leadership matters.

    • Step directly into your highest-value opportunities
    • Multi-thread deals to eliminate single-buyer fragility
    • Shape the buying narrative before it gets written for you
    • Apply executive pressure at the moments that matter
    • Create urgency without racing to discounts
    • Protect momentum at all costs
    • Navigate procurement with confidence
    • Turn stalled deals back into active decisions
    • Prepare founders for the conversations that actually decide the outcome
    • Stay engaged through signature

Let’s Talk